Laura Simmons: CEO

Laura Simmons

Lawrence, KS — Association management leader Laura Simmons has been named CEO of the Sports Field Management Association (SFMA), the professional association for the 2,700 men and women who manage sports fields worldwide. As CEO, Simmons will enhance SFMA’s role and profile as an advocate, oversee efforts to expand educational opportunities, forge new partnerships, diversify revenue and add programmatic offerings that promote long-term member value and enhance SFMA’s existing networking platform.

Simmons brings more than two decades of experience serving associations, including developing innovative programs, growing membership, managing finances/budgets and implementing strategic plans.

Most recently, she was Deputy Director for the Federation of State Massage Therapy Boards and has also served in a variety of roles for the Western Equipment Dealers Association and the International Association of Plastics Distribution.

Since 1981, the Sports Field Management Association has provided its members with education, information and practical knowledge in the art and science of sports field management. Today, more than 2,700 members across 32 local chapters oversee the fields at professional sports stadiums, universities, colleges, schools, parks and recreation facilities, and professional sports stadiums. Sports include football, baseball, soccer, lacrosse, softball, rugby and horse racing. For more information, visit