Neil Willenson: President & CEO

Neil Willenson

Milwaukee, WI – Neil Willenson has been appointed President & CEO of Big Brothers Big Sisters of Metro Milwaukee. Previously, Willenson was Vice President of Philanthropy and Community Impact for Kacmarcik Enterprises and Kapco, Inc. In this role, he led grantmaking to nearly 1,000 nonprofit organizations and coordinated large-scale fundraising events.

Willenson is a nationally known nonprofit founder, corporate executive, public speaker and actor. He has vast experience in program design and execution, facility management, fundraising, grantmaking, public relations, marketing, strategic planning, live event production, celebrity talent booking and personnel management.

As the Founder of Camp Heartland (now called One Heartland) in the early days of his career, Willenson led this national nonprofit organization that made a year-round and life-long difference for children impacted by HIV/AIDS. During his tenure, the organization raised $45 million and provided hope and healing to 6000 children. He is also Co-Founder of Camp Hometown Heroes, a national summer camp for children of fallen U.S. service members as well as Co-Founder of Camp Reunite, a groundbreaking program for children who have an incarcerated parent.

Big Brothers Big Sisters of Metro Milwaukee creates and supports mentoring relationships that ignite the power and promise of youth. During the history of this organization, more than 50,000 young people have had their lives changed through Big Brothers Big Sisters. Big Brothers Big Sisters (BBBS) has done this by creating meaningful, purposeful, relationships between adult volunteers and children in the Metro Milwaukee area. Nearly 90% of the youth served come from low-income households, 65% have been raised by a single parent, and 85% are people of color. For more information, visit