Priscilla Ma: Executive Director

NEW YORK, NY – Priscilla Ma has been named Executive Director of myFace, an organization dedicated to transforming the lives of patients with facial disfigurement. Most recently, Ma was Executive Director of the US office of London-based World Animal Protection where she improved its operating budget by more than 575%. Prior to World Animal Protection, as Executive Director at Smile Train, the world’s largest cleft charity, Ma built a gold standard marketing and fundraising platform that propelled Smile Train to become a top 75 U.S. charity in private giving. In her previous role as Smile Train’s Vice President of Marketing and Development, she was responsible for integrated marketing and fundraising campaigns that resulted in annual revenue growth from $22.3 million to more than $100 million, of which more than 75% came from individuals. Prior to her nonprofit career, Ma was a successful marketing executive at OgilvyOne Worldwide, MRM//McCann, Wave Three Relationship Marketing and Nexgenix.

Through her work as a volunteer at Achilles International and Daniel’s Music Foundation (DMF), Ma has more than 10 years of experience working with children and adults with developmental and physical disabilities. She currently serves on the Advisory Council of DMF, providing guidance in a range of areas including fundraising, marketing and nonprofit management. She received an MBA in General Management and Marketing from The University of Western Ontario – Richard Ivey School of Business and a Bachelor of Communication, Marketing and International Business from McGill University.