Lisa Krassner: Chief of Visitor Services, Security, and Floor Operations
New York, NY – Museum executive Lisa Krassner has been appointed Chief of Visitor Services, Security and Floor Operations for the American Museum of Natural History, one of the largest and most complex natural history museums in the world. As part of the executive team, she will help shape visitor experience operations to maximize the Museum’s visitor potential.
Krassner spent 20 years as a senior leader at The Metropolitan Museum of Art, New York, and the Museum of Fine Arts, Boston, where she grew audience engagement to bolster their respective missions and drive revenue. As The Met’s Chief Member and Visitor Services Officer, she was responsible for increasing The Met’s membership base to become the largest art museum membership program in the world, with over 150,000 members. She also led a membership rebranding effort that achieved 7 percent revenue growth and a 15 percent increase in member visitation in its first year.
Prior to joining The Met, Krassner was Senior Director of Visitor Experience at the Museum of Fine Arts (MFA), Boston, leading Visitor Services, Security, Membership, Access, and Market Research. At both The Met and the MFA, Boston, she led significant change management with entrepreneurial style, having launched new admissions policies, repositioned and branded new membership programs, and opened museum wings and buildings, while always achieving revenue and growth.
The American Museum of Natural History is a diverse scientific, educational and cultural organization that includes a research enterprise of approximately 200 full time scientists; the Richard Gilder Graduate School, which confers a Ph.D. in Comparative Biology and a Master of Arts in Teaching with a concentration in Earth science; collections of more than 34 million specimens and artifacts that constitute an invaluable record of life on Earth; one of the largest natural history libraries in the world; 45 permanent exhibition halls; special exhibition galleries in which it displays award-winning exhibitions; and the Rose Center for Earth and Space, which houses the Hayden Planetarium where planetarium shows are shown. AMNH also distributes its scientific and educational content, special exhibitions and planetarium shows to venues in more than 20 countries.